Episode 8
Humour can ease anxiety in patients, but is it always appropriate? Join our panel of patients and healthcare marketing experts as they discuss the art of using humour and building stronger connections with your audience. A masterclass in patient-centricity.
Episode 1
Rats do it. Pharaohs did it. We do it. Laughter is biologically, scientifically, andsociologically one of the fundamental traits that helps mammals communicate and navigate the world. So why is it missing in healthcare communications?
Episode 2
Hear from cancer survivor Tatum De Roeck on the surprising ways that laughter manifests during the patient journey. From answering questions like ‘is it ok to everjoke about cancer’ to telling stories about her ‘cancer diagnosis party.’
Episode 3
Why do comedians love consonants? And why is ‘flank' so funny to say? Delve into the science and trickery of being funny from the perspectives of a neuroscientist, a standup comedian, a scientist, and a copywriter.
Episode 4
Is dark humour appropriate in health communications? How does sexual wellness brand HANX deal with negative comments? Join us for a marketing masterclass in using humour to change consumer behaviour.
Episode 5
Why is humour absent in health marketing? What’s so funny about incontinence? Our panel explores the unique barriers in health and pharma, discusses how agencies can encourage brave ideas, and examines data on humour’s effectiveness in advertising.
Episode 6
What tricks do doctors, nurses and marketers use to build patient trust? And what foundations must brands lay before introducing humour? In this episode, let’s talk about humour, patient connection and sexual health, baby.
Episode 7
We all know humour is effective, but how effective? In this episode, we dive into all the statistics you need to convince clients and business partners that humour drives real business results, both in the short and long term.
Episode 8
Humour can ease anxiety in patients, but is it always appropriate? Join our panel of patients and healthcare marketing experts as they discuss the art of using humour and building stronger connections with your audience. A masterclass in patient-centricity.
Episode 1
Rats do it. Pharaohs did it. We do it. Laughter is biologically, scientifically, and sociologically one of the fundamental traits that helps mammals communicate and navigate the world. So why is it missing in healthcare communications?
Episode 2
Hear from cancer survivor Tatum De Roeck on the surprising ways that laughter manifests during the patient journey. From answering questions like ‘is it ok to everjoke about cancer’ to telling stories about her ‘cancer diagnosis party.’
Episode 3
Episode 4
Why do comedians love consonants? And why is ‘flank' so funny to say? Delve into the science and trickery of being funny from the perspectives of a neuroscientist, a standup comedian, a scientist, and a copywriter.
Episode 3
Episode 4
Is dark humour appropriate in health communications? How does sexual wellness brand HANX deal with negative comments? Join us for a marketing masterclass in using humour to change consumer behaviour.
Episode 5
Episode 4
Why is humour absent in health marketing? What’s so funny about incontinence? Our panel explores the unique barriers in health and pharma, discusses how agencies can encourage brave ideas, and examines data on humour’s effectiveness in advertising.
Episode 6
Episode 4
What tricks do doctors, nurses and marketers use to build patient trust? And what foundations must brands lay before introducing humour? In this episode, let’s talk about humour, patient connection and sexual health, baby.
Episode 7
Episode 4
We all know humour is effective, but how effective? In this episode, we dive into all the statistics you need to convince clients and business partners that humour drives real business results, both in the short and long term.
Episode 8
Episode 4
Humour can ease anxiety in patients, but is it always appropriate? Join our panel of patients and healthcare marketing experts as they discuss the art of using humour and building stronger connections with your audience. A masterclass in patient-centricity.
