Episode 5
Why is humour absent in health marketing? What’s so funny about incontinence? Our panel explores the unique barriers in health and pharma, discusses how agencies can encourage brave ideas, and examines data on humour’s effectiveness in advertising.
Episode 1
Rats do it. Pharaohs did it. We do it. Laughter is biologically, scientifically, andsociologically one of the fundamental traits that helps mammals communicate and navigate the world. So why is it missing in healthcare communications?
Episode 2
Hear from cancer survivor Tatum De Roeck on the surprising ways that laughter manifests during the patient journey. From answering questions like ‘is it ok to everjoke about cancer’ to telling stories about her ‘cancer diagnosis party.’
Episode 3
Why do comedians love consonants? And why is ‘flank' so funny to say? Delve into the science and trickery of being funny from the perspectives of a neuroscientist, a standup comedian, a scientist, and a copywriter.
Episode 4
Is dark humour appropriate in health communications? How does sexual wellness brand HANX deal with negative comments? Join us for a marketing masterclass in using humour to change consumer behaviour.
Episode 5
Why is humour absent in health marketing? What’s so funny about incontinence? Our panel explores the unique barriers in health and pharma, discusses how agencies can encourage brave ideas, and examines data on humour’s effectiveness in advertising.
Episode 6
New episode coming soon!
Looking into some of the myths around healthcare advertising and communications.
Episode 1
Rats do it. Pharaohs did it. We do it. Laughter is biologically, scientifically, and sociologically one of the fundamental traits that helps mammals communicate and navigate the world. So why is it missing in healthcare communications?
Episode 2
Hear from cancer survivor Tatum De Roeck on the surprising ways that laughter manifests during the patient journey. From answering questions like ‘is it ok to everjoke about cancer’ to telling stories about her ‘cancer diagnosis party.’
Episode 3
Episode 4
Why do comedians love consonants? And why is ‘flank' so funny to say? Delve into the science and trickery of being funny from the perspectives of a neuroscientist, a standup comedian, a scientist, and a copywriter.
Episode 3
Episode 4
Is dark humour appropriate in health communications? How does sexual wellness brand HANX deal with negative comments? Join us for a marketing masterclass in using humour to change consumer behaviour.
Episode 5
Episode 4
Why is humour absent in health marketing? What’s so funny about incontinence? Our panel explores the unique barriers in health and pharma, discusses how agencies can encourage brave ideas, and examines data on humour’s effectiveness in advertising.
Episode 6
Episode 4
New episode coming soon!
Looking into some of the myths around healthcare advertising and communications.
