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Marketing secrets revealed: How top health brands use humour to transform behaviour

Episode 4

Is dark humour appropriate in health communications? How does sexual wellness brand HANX deal with negative comments? Join us for a marketing masterclass in using humour to change consumer behaviour. Listen to Emma-Louise Fusari, RGN and Founder of In-House Health; Sarah Welsh, Co-Founder of HANX; Vic Milne, Head of Strategy at Leith; and Ria Lina, award-winning comedian explore how humour can drive behaviour change.
22nd Aug

Hosts & Speakers

Ria Lina

Award-Winning Comedian

You might have seen Ria Lina on Live at the Apollo, Have I Got News For You, and Mock The Week or even heard her on shows such as The News Quiz and The Now Show. Before she went into comedy she was a virologist and then an IT Forensic Investigator for the Serious Fraud Office, and as a result of her science background, she's also a regular pundit on Sky News, and Times Radio.

Emma-Louise Fusari

RGN, Founder of In-House Health

A nurse with over twenty years of experience, Emma left the NHS to start her own health tech company, In-House Health, which works with SMEs and leaders using a clinically led and data-informed approach to establish and eliminate the root cause of work-related ill-health. She was named Innovator of the Year at Computing’s Women in Tech Excellence Awards and a finalist at the Super Connect for Good Global Final on powered by Empact Ventures and Hays.

Dr Sarah Welsh

Co-Founder of HANX

Dr Sarah Welsh is an accomplished medical doctor, specialising in gynaecology, obstetrics and sexual health. She left the NHS to co-found HANX, a sexual and intimate wellness brand that was built with real bodies in mind. HANX uses humour and straight talking language to break down barriers when it comes to taboos in women’s health. Sarah has also taught as an honorary clinical lecturer at Imperial College as well as leading sex and relationships education in UK schools.

Vic Milne

Head of Strategy at Leith

Vic is Head of Strategy at Leith and is very proud to manage a team of brilliant people with capabilities ranging from traditional brand planning to digital ecosystem modelling. In her 27 years in the industry she has worked across a multitude of campaigns that range from selling whisky and fizzy pop to behaviour change to improve health outcomes – the irony of this combination is not lost on her.