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Make your ads 4x more successful: why health clients should shake things up with humour

Episode 5

Why is humour absent in health marketing? What’s so funny about incontinence? Our panel explores the unique barriers in health and pharma, discusses how agencies can encourage brave ideas, and examines data on humour’s effectiveness in advertising.
31st Oct

Hosts & Speakers

Ria Lina

Award-Winning Comedian

You might have seen Ria Lina on Live at the Apollo, Have I Got News For You, and Mock The Week or even heard her on shows such as The News Quiz and The Now Show. Before she went into comedy she was a virologist and then an IT Forensic Investigator for the Serious Fraud Office, and as a result of her science background, she's also a regular pundit on Sky News, and Times Radio.

Dan Wilks

Director at Credos & Evaluation Director at Myriad Research

Dan is a research and evaluation guru with over 15 years’ experience delivering quantitative and qualitative projects across the creative industries and government. With an extensive history of developing research and evaluation strategies for organisations, departments and specific projects, he enables executive leaders to make evidence based decisions, something the industry needs when being brave and bold with humour.

Vic Milne

Head of Strategy at Leith

Vic is Head of Strategy at Leith and is very proud to manage a team of brilliant people with capabilities ranging from traditional brand planning to digital ecosystem modelling. In her 27 years in the industry she has worked across a multitude of campaigns that range from selling whisky and fizzy pop to behaviour change to improve health outcomes – the irony of this combination is not lost on her.